Although white goods, flat screens and smartphones of the Chinese company are already to find everywhere in the commerce. Traditional manufacturing industry will be the next to undergo these changes. 7000 units were sold out in only seven hours. On 20th March, Fortune published the list of The World's 50 Greatest Business Leaders, with Zhang Ruimin ranking 22nd. Therefore, that period of time was defined as the age of “Haier – Made in China”. Do the SWOT analysis of the Haier: Taking a Chinese Company Global . Haier grew in China in coming years and had expanded its business empire by procuring Red Star, its main rival in electrical appliances manufacture. The company also established plants in Asian and African countries. From a manufacturing factory to one of leading electronics appliance company - the story of Haier is inspiring. In an EMC contract, all values and all nodes are interconnected. “Haier is a Chinese company with a global presence and has always practiced corporate citizenship. Zhang was the first Chinese entrepreneur to give a speech at Harvard. The most vivid and popular narrative about the first generation of the Haier Spirit is the story of smashing fridges. In February, Haier participated in Domotechnica' 97 Cologne held in Cologne, Germany. On 11th December, Zhang Ruimin was invited to the top European business school IMD in Switzerland and IESE in Spain to give speeches about the Rendanheyi Win-win Model. With the annexation of Huangshan group, Haier made its entry into television manufacturing in 1997. Despite the success it has achieved, and its willingness to stick to one core value proposition (and one CEO) since … Once again, Haier takes the lead in transforming enterprise into an entrepreneurial platform and employees into entrepreneurs. This company was established in the year 1998 which consist of high development of embedded systems, information software and integration of systems. A trusted ecosystem is essential to the construction of a co-sharing platform. Focusing on user experience and keeping abreast of the times, Haier has experienced six strategic stages: brand building strategy, diversification strategy, internationalization strategy, global branding strategy, networking strategy and ecosystem brand strategy, growing from the once collectively owned small factory on the verge of bankruptcy into an ecosystem that leads the IoT era. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 11 consecutive years. On 1st July, in Manhattan Square, three blocks away from Haier American Headquarter, American customers waited in a long queue to purchase Haier air conditioners. Globally Haier ranked 3rd in whites goods revenues and was the 2nd largest refrigerator manufacturer in Chinese market. Rendanheyi is also a dynamic balance powered by users. Haier also received the world's first BrandZ IoT Ecosystem Brand Award, showing its leading role in global brand evolution. Enterprise is also a kind of organization. In contrast with other contemporary enterprises, Haier has, from the very beginning, developed a customer-oriented corporate strategy and culture, which is the focal point of organizational excellency. As the internet prophet Kevin Kelly says “companies will disappear, cities will survive”. Haier won the most bids in different categories in the tendering. Haier is one among the Top 20 trusted brands listed in India. There are may refrigerator in market who gives 5 years warranty but Haier gives only 1 year warranty Influenced by such a corporate culture, each employee enriched these values with their own practice and experience. On 10th March, at the Appliance & Electronics World Expo, Haier released 7 Smart Ecosystems, published the practice of Industry 4.0 Strategy, and launched an online user interactive customization platform and a resource platform for module makers. COMPETITIVE POSITION OF HAIER. Only when the whole ecosystem can be trusted can users have a truly faithful experience. Haier’s aim is to compel consumers, especially in the USA and Europe, to think that Haier is a home-grown brand rather than one imported from China by … This morning, General Electric announced that it agreed to sell its appliance division to the Haier Group for $5.4 billion, putting one of America’s best-known brands in the hands of one of China’s largest companies. Its subsidiary Haier Smart Home is among the list of Global 500 and the World's Most Admired Companies of Fortune and the World’s 2,000 Largest Public Companies of Forbes. 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